Many of us are Geelong born and bred... We remember when the one horse town got two horses; when the ‘Waterfront’ was nothing more than an old pier and some fishermen; when Geelong footy players had jobs outside of playing footy each week; and, when the commute took under an hour to get to Melbourne!

However, the one constant in life is ‘change’… and Geelong has done that in spades.

West Carr & Harvey is changing along with it. It’s time to leave Gheringhap Street to join the vibrant professional hub at Federal Mill in North Geelong. Home to many entrepreneurial ventures, we are excited about the next chapter for our firm.

“West Carr & Harvey is a family business and like most families, we’ve needed to plan for the future,” says Director, Richard Carr.

As our town continues to grow exponentially, we’re now witnessing many commuters coming down from Melbourne to work in Geelong. Government departments are setting up major offices around our CBD district attracting talented professionals from all over Victoria.

The residential growth has exploded and doesn’t look to be slowing down. New suburbs are springing up all over the Surf Coast and Bellarine Peninsula with a new ferry service now operating to transport people from Portalington to the Docklands on a daily basis.

Tourism has contributed $1.14 billion to the Geelong and The Bellarine region, sustaining more than 5,300 jobs.[1]

The boom of the wine industry in the Geelong region has helped develop our identity as a burgeoning tourist destination even further. 54% of the 1.2 million Australian visitors to Geelong and The Bellarine in 2015 cited ‘eating out’ as a key activity of their trip.[2]

Events such as ‘Toast to the Coast’ and various musical concerts hosted as part of ‘A Day on the Green’ has matured Geelong like a fine wine now ready to drink. We are really coming into our own!

Great Ocean Stays business owner and WCH client, Christine Smith, explains, “We are a tourism hotspot in our own right; from food and wine, to our championship golf courses and wonderful beaches.”

“And with Avalon Airport becoming an international carrier for Air Asia, this brings a huge opportunity for our region with thousands of visitors arriving each week.”

‘Revitalising Central Geelong’ is an Action Plan also currently being implemented by a partnership team from the City of Greater Geelong and Department of Environment, Land, Water and Planning. Already, the business district boasts newly sculptured streetscapes with sophisticated urban architecture redefining Geelong’s brand.

It’s an exciting time to be a part of our local community with the current population now nearing approximately 200,000 expected to rise to 325, 779 by 2036.[3] Geelong, once joked about as being almost another suburb of Melbourne, isn’t that far from the truth! Although, perhaps one day it might be the other way around?

Once considered simply a gateway to the Great Ocean Road, Geelong is now making people stop, look around and take notice. Our ‘little’ town has positioned itself as a flagship for continual growth in the areas of tourism, professional industry and residential development. With a new year steadily approaching, 2019 promises to take Geelong’s inspiring, new energy to even greater levels of success.

West Carr & Harvey is dedicated to working with all our valued clients to continue to be at the forefront of this change. We are positioning ourselves to take on the future of Geelong and embrace its substantial growth and development with both arms.

“We are Geelong…. the greatest town of all…”


[1] Viewed 27/9/2018 https://www.tourismgeelongbellarine.com.au/avalon-airport-platinum-partnership-takes-flight/

[2] Viewed 27/9/2018  https://www.tourismgeelongbellarine.com.au/grow/wineries-breweries/

[3] Viewed 27/9/2018 https://forecast.id.com.au/geelong